Two new senior appointments

Sarah Chadwick has joined us as Head of Marketing and Karen McDonald as Senior Sales Progressor, as part of our growth plans.

Sarah joins the business with more than 26 years’ experience. Half of that time was spent at McCann, a global leader in marketing and advertising, where she was head of channel for Aldi. More recently, Sarah was Head of Marketing for Well Pharmacy and Haulfryn residential park homes, gaining an in-depth understanding of the retirement market.

Sarah has a very broad range of skills from TV production through to print, advertising, media buying, strategic planning and digital. Her depth of experience makes her the perfect addition to our team to support the growth trajectory of our business.

Sarah said: “Adlington Retirement Living is a brave and bold business that’s not afraid to make big decisions and it has an excellent track record for success. One of the main attractions for me to join the team was its solid foundation of family values. Everybody here really cares about our homeowners and our colleagues. I’m enjoying mentoring the marketing team and I look forward to continuing to support them as they grow with the business.”

Karen McDonald has now moved from her previous role as Senior Sales Consultant to the newly created role of Senior Sales Progressor.

With more than 40 years’ experience in residential sales and financial services and having already been part of the ARL team for four years, Karen is perfectly placed to offer homeowners additional support to help make their purchase journey easier for them.

Karen said: “In my new role, I support our homeowners from the point at which they reserve an apartment in one of our retirement communities, right through to their completion date. Explaining the process is key, as many of them have not move home for 20 or 30 years. We talk through the paperwork involved and what documents they need to source so they’re all ready when their solicitor asks for things. It can be a daunting process, so I provide an extra helping hand to support them each step of the way and ensure everything run smoothly. It also leaves my sales colleagues free to focus on new customers too.”

Dr Ed Gladman, CEO said: “It’s an exciting time for anybody to join the business. In the past six years we have grown from 30 employees to a team of more than 150, with experts from land acquisition, planning, architectural and technical design, to procurement, construction, sales & marketing, legal and community operations. We’re now recruiting for a number of roles ranging from general managers to quantity surveyors.”

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